SSENSE is known for its strategic and highly anticipated sales throughout the year. Here’s a guide to help you plan your shopping and get the best deals:
1. The Two Major Seasonal Sales (The “Big Ones”)
Summer Sale:
When it happens: Typically kicks off around late June or early July and lasts for several weeks.
Discounts: Start around 30-50% off and progressively deepen to 70% or more as the sale continues.
Current Status (as of June 18, 2025): The Summer Sale is now live! Different categories have specific end dates for their discounts:
Menswear: June 19, 2025
Bags: June 20, 2025
Womenswear: June 26, 2025
General Sale: June 30, 2025
Winter Sale:
When it happens: This sale typically begins in November, coinciding with Black Friday and Cyber Monday, and runs through the holiday season into early January.
Discounts: Similar to the Summer Sale, discounts deepen over time, with substantial markdowns on luxury items.
2. Ongoing Sales & Other Opportunities
Permanent Sale Section:
SSENSE has a dedicated “Sale” section on their website that’s updated year-round. This section always has discounted designer items, and the selection changes regularly, so it’s worth checking frequently if you’re hunting for a deal.Gradual Markdowns:
During major sales, SSENSE often implements gradual markdowns. Items might start at 30% off, then move to 50%, and eventually reach 70% or more. If you have items on your wishlist, it’s worth tracking them and waiting for deeper discounts—just be aware that popular items can sell out quickly.Flash Sales & Special Promotions:
Occasionally, SSENSE runs flash sales or special promotions outside their main sales periods. These may offer an additional percentage off specific categories or brands. To stay updated, sign up for their newsletter and follow them on social media for alerts.SSENSE+ Loyalty Program:
If you’re a frequent shopper, the SSENSE+ program gives you early access to sales and exclusive personalized discounts.
Tips for Shopping SSENSE Sales:
Sign Up for the Newsletter:
Signing up for SSENSE’s newsletter is essential for getting early notifications about sale starts, new markdowns, and sometimes even exclusive promo codes.Create a Wishlist:
Add items you’re eyeing to your wishlist. SSENSE often indicates low stock levels, which helps you make quicker decisions on whether to buy, and it makes it easier to track price changes.Be Patient (But Not Too Patient):
While prices often drop over time, popular items, sizes, and colors tend to sell out fast. If you see something you love at a good discount, it might be worth purchasing sooner rather than later. SSENSE also offers price protection, meaning if an item goes on a deeper sale within 14 days, you can get a refund of the price difference.