What Is Aveda: Is It a Legit Company?


Founded in 1978 by Horst Rechelbacher, Aveda has a well-established reputation and a well-known name in the world of holistic, natural skincare and hair products. The company combines science with top-quality ingredients to achieve visible results. Plus, Aveda can boast of responsible packaging, sourcing, and manufacturing, making this brand a favorite among countless eco-conscious shoppers. The products are also cruelty-free and vegan.

Needless to say, Aveda is a trustworthy company with lots of experience behind its back. It has more than 2 million followers on Facebook and over 449K followers on Instagram. The brand also has multiple awards, including the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. Naturally, Aveda can certainly be trusted. It’s a safe skincare brand that stands behind the product quality and makes sure each item is worth the money.

Aveda Customer Reviews & Ratings


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Aveda reviews are gathered on the company’s official website. The overwhelming majority of customer reports are positive. Many of them agree that Aveda skincare products are worth the price and can improve one’s skin noticeably:

“I enjoy using this product morning and night. My skin feels so nicely hydrated without feeling oily. Within days, I have received compliments that I am looking refreshed and healthy” (source)


“After using this luminizer, my skin felt instantly smoother and looked brighter. The scent is amazing and it’s so lightweight it just feels good going on. I’ll definitely be adding this to my skincare routine”

Aveda hair care products are also often praised by customers, noting that they can truly transform one’s hair even after a short term:

“It gives me enough moisture to last a week even in the AZ desert, AND it’s light enough that it doesn’t weigh down my fine strands. Highly recommend trying. Worth the price.”

As for the complaints, their number seems ridiculously small compared to all the happy reviews. Nonetheless, some disappointed shoppers note that they did not see any results using Aveda products (which is normal, as all bodies are unique and respond differently to skin and hair care). Some reviewers also mention skin irritation. This issue is subjective, so new customers might want to check the list of ingredients if they have sensitive skin (to be on the safe side).

Aveda Promotions, Discounts & Coupon Codes



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Aveda offers multiple ways to save, allowing shoppers to enjoy top-quality products with attractive discounts.

For instance, shoppers can get 15% off the first order by subscribing to the company’s email newsletter. There is also a friend referral program that gives customers 15% off for every successful referral.

The company also has a special loyalty program called Aveda+. This reward system includes exclusive gifts, free shipping on all orders, discounts, rewards for purchases, and birthday gifts (for a one-time $10 enrollment fee)

Additionally, Aveda has a dedicated “Offers” page where the company shares the best value products and current sales. The items on the page change, so shoppers might want to check it regularly to find exactly what they need for a good price.

Aveda Popular Products Review

The company’s best sellers include:

  • Nutriplenish Leave-In Conditioner
  • Botanical Repair Intense Straightening Masque
  • Botanical Kinetics Purifying Gel Cleanser
  • Botanical Kinetics Hydrating Lotion
  • Be Curly Curl Enhancer
  • Air Control Hair Spray
  • Lip Saver
  • Shampure Nurturing Shampoo
  • Invati Advanced Scalp Revitalizer

Botanical Repair

Botanical Repair

Botanical Repair is a haircare line by Aveda that was designed to deliver intense nourishment and repair. The hair is affected inside out with the company’s plant-derived ingredients. As a result, Botanical Repair products make the hair look healthier, shinier, and smoother. Many customers also note that the hair becomes softer to the touch. Prices start at $12.

Hair Care Products


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Aveda is famous for its hair care products, and there are many reasons for that. The company offers an impressive range of shampoos, masks, conditioners, and more, covering all hair types and various hair-related issues. There are also options free from parabens, sulfates, and synthetic colorants. Prices start at $10.

Cherry Almond Softening Shampoo

Aveda Cherry Almond Softening Shampoo

The Cherry Almond Softening Shampoo by Aveda has over 1.5K reviews, most of which are by happy customers. Needless to say, this product is worth the money. The shampoo works to clean the hair without stripping its essential lipids and oils. As a result, the Cherry Almond shampoo makes one’s hair soft and smooth while keeping it healthy. Prices start at $10.

Rosemary Mint Purifying Shampoo

Aveda rosemary mint purifying shampoo

This natural shampoo can make one’s hair feel fresh and perfectly clean without drying it out. It also has a pleasant aroma of peppermint and rosemary, which can have an energizing effect. It’s also worth mentioning that the Rosemary Mint shampoo is free from silicone, phthalates, and parabens. Prices start at $10.


Aveda Nutriplenish review

The Nutriplenish collection features rich hair products that are packed with nutrients and hydrating ingredients. They are also rich in Omega 3, an essential component of healthy, luscious hair. The Nutriplenish collection includes shampoos, masks, leave-in conditioners, hair oils, and more. This line is ideal for dry and damaged hair that needs fast revival.

Invati Advanced

Aveda invati advanced™ scalp revitalizer

The Invati Advanced scalp revitalizer is an excellent solution against hair loss. It works to support hair’s natural keratin and also thickens the hairs at their roots, reducing hair loss and keeping one’s hair longer and stronger. It comes in a handy spray bottle that makes application super easy. Prices start at $19.

Blue Malva Shampoo

Aveda Blue Malva Shampoo review

The Blue Malva Shampoo is among Aveda’s best sellers. This product works to neutralize the brass-like shades of the hair, giving gray hair a beautiful silver tone and more brightness.

And countless shoppers can attest to the effectiveness of this shampoo:

“The first time I used the Blue Malva shampoo I really noticed the difference in texture and shine. My gray did not look yellowish. It feels thicker and has more hair. I really like it a lot. I am very pleased with this shampoo.”

Botanical Kinetics

Botanical Kinetics is the product line that uses plant-based ingredients to take care of one’s skin without exposing it to potentially harmful components. The Botanical Kinetics collection includes serums, cleansers, lotions, creams, exfoliants, etc. It suits all skin types, so there’s likely to be a perfect product for almost any shopper.

Botanical Kinetics Purifying Gel Cleanser

Aveda Botanical Kinetics Purifying Gel Cleanser review

Ideal for daily use, this gentle gel cleanser combines plant-derived ingredients to remove oils and impurities without harming the skin. It also uses vitamin E to nourish the skin. Needless to say, the Botanical Kinetics cleanser has countless fans – “I love the cleanser. I have been using this for about 5 years and would never switch back to my old cleanser.” Prices start at $10.

Botanical Kinetics Exfoliant

Aveda Botanical Kinetics Exfoliant review

This product by Aveda would be perfect for anyone who wants their skin to look refined and glowy. The exfoliant removes the dead skin cells and reveals smoother skin with an improved complexion. The Botanical Kinetics Exfoliant is suited for all skin types. It’s also super easy to use – all shoppers have to do is apply a little to a cotton pad and wipe the skin with it.

Botanical Kinetics Energizing Eye Cream

Aveda Botanical Kinetics Energizing Eye Cream review

This eye cream combines both soothing and energizing components. The former serve to help heal the skin around the eyes and reduce the appearance of dark circles. The energizing ingredients, however, work to give the skin a boost, making the cells work towards brightening the areas around the eyes. The Botanical Kinetics eye cream is suited for all skin types. It costs $38.


Aveda Shipping

Aveda ships across the US and offers free standard shipping on purchases over $50 and Auto-Replenishment orders (subscription service). The company also has a Second Day delivery method ($10-$15), Overnight shipping ($15-$20), and Same-Day delivery ($5-$10). Final shipping costs are estimated during the checkout based on the order total. Standard delivery typically takes around 2-5 business days.

Aveda also ships to PO boxes across the US, which usually takes around 6-14 working days. Deliveries to APO/FPO/DPO and U.S. Territories are also possible and typically take 14-21 business days.

While the company does not have international shipping per se, Aveda is available in Canada, Australia, Europe, and the Middle East. It has dedicated websites for each shopping region and offers a wide range of shipping methods. Readers can learn more about delivers across:

Aveda Return Policy

Aveda gives shoppers two return options. First, they can return items purchased on the company’s website to any free-standing Aveda Experience Center in the US (except for Nordstrom locations). Customers can find a nearby Aveda location using the company’s handy store locator.

As an alternative, shoppers can ship the items back to the company. They need to fill in the Return slip that comes with every order, use the address label provided by the company, and send the parcel (preferably using UPS or insured Parcel Post). Customers should also keep in mind that return shipping fees are not refundable.

The company does not specify how many days shoppers have to return Aveda products. However, it is safe to assume that customers have at least 14 days based on common regulations. Refunds are typically processed within 7-10 business days.

Aveda vs. Paul Mitchell

Aveda and Paul Mitchell are similar brands. Both are focused on cruelty-free, natural products and sustainable manufacturing, sourcing, and production. Both have cosmetology schools, too. The pricing policies are also quite similar. That being said, Paul Mitchell has more online reviews, which could mean better brand recognition, making it more suitable for hesitant shoppers.

Aveda Botanical Repair vs. Olaplex

The Botanical Repair line by Aveda is a bond-building collection meant to make one’s hair stronger. Olaplex also has a bond-building treatment, but it’s just one product №0. Therefore, Aveda gives shoppers more freedom to choose the product type they require – masks, leave-in treatments, conditioners, shampoos, and more. Additionally, shoppers can use multiple products from this collection to achieve better results.

Aveda Invati vs. Nioxin

Aveda Invati and Nioxin have the same objective – to reduce hair loss. They also use similar active ingredients. That being said, some customers believe that Nioxin is a bit stronger. At the same time, Nioxin products can dry out one’s hair, according to some reviews. Therefore, Aveda Invati might be a safer solution for sensitive users and people with already dry hair.

Aveda vs. Pureology

Aveda and Pureology both strive to use natural and safe components, making the brands quite similar. At the same time, many of Aveda’s hair care products are cheaper than Pureology. It’s also worth mentioning that Aveda offers a significantly larger number of products and their types. This means the company can give shoppers more chances to find exactly what they need.

Eufora vs. Aveda

The main difference between Eufora and Aveda is that the former carries a larger selection of hair care products. The pricing is similar, although Eufora has more products that are pricier than Aveda’s hair care. That being said, both brands are safe, clean, and cruelty-free.

Verdict: Is Aveda Worth It?

Aveda has a rich background, thousands of happy customers all over the world, and top-quality products. It also offers an impressive selection of items suited for all skin and hair types, making sure every customer can find exactly what they need. Therefore, it goes without saying that Aveda is a legitimate brand that’s worth trying out.

It’s also worth mentioning that the company does a lot of research and sources only the best ingredients to create effective skin and hair care products. Aveda is also vegan and cruelty-free, making it a perfect one-stop destination for eco-conscious shoppers. Finally, Aveda holds multiple rewards that prove this brand’s recognition. Needless to say, Aveda is safe to buy from.


  • effective yet gentle ingredients to ensure significant results safely
  • responsible sourcing, manufacturing, and packaging
  • impressive selection of products suited for different types of shoppers and pretty much any scenario
  • tutorials and consultations with experts
  • vegan and safe for the skin and hair


  • some products might take more time to deliver results, which may be disappointing
  • potential skin irritation in people with sensitivities


Where to buy Aveda products?

Products by Aveda are available on the company’s official website, a selection of physical stores, and through several big retailers (including Amazon, Walmart, Walgreens, ASOS, and more).

What is Aveda Institute?

Aveda Institute is the company’s educational program that offers knowledge in esthiology, cosmetology, and massage therapy.

How much does Aveda institute cost?

Tuition and fees at Aveda Institute locations vary, but the average cost is around $20-24K (depending on the program, location, supplies, and more).

Why is Aveda so expensive?

Aveda skin and hair care is pricey because the company uses clean, safe, and top-quality ingredients. Additionally, Aveda’s products are proven to deliver significant results. Naturally, all these factors affect the company’s price policy.

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