Rating 4.0

Customer Satisfaction: 8.4/10

Category: Clothing & Accessories Stores

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What is ASOS


ASOS is a British-based online fashion store, known and loved by fashionistas throughout the world. This is a public company, with the biggest shareholder on behalf of Danish billionaire Holch Povlsen. The ASOS marketplace provides a variety of affordable trendy clothing and accessories from more than 850 different brands, including its own series of items.

Is ASOS legit?

ASOS is a trusted brand that sells fancy and quality clothing, accessories, and cosmetics for reasonable prices. The store differs in high reliability, so you are safe to shop on the website and order worldwide. ASOS has 153,226 reviews on Trustpilot with an average 4.0-star rating, which is truly great and trustworthy.

How Is the Quality of the Clothes on ASOS?

ASOS offers clothing from a diversity of brands at a different price tag, but all of them can boast of good quality. So, if you are looking for dresses, jeans, shirts, swimwear, or outerwear, differing in good quality, you are at the right place.

ASOS Customer Reviews

ASOS Customer Reviews

Considering the high ASOS rating on Trustpilot, most consumers are satisfied with the items they ordered on the website. But you better take a closer look at the customers’ reviews to ensure you would love to do shopping at ASOS.

Positive Reviews

“I bought jeans, and I haven’t regretted this purchase. They are very quality, comfy, fit amazing, and suit all my pieces. Also, these skinny jeans have enough stretch, so I feel confident and comfortable when wearing them. Plus, the shipping was really fast.”

“I’m so glad I bought these gorgeous leather Chelsea boots! Although I was afraid they would be too high, they turned out to be the perfect height, so now I can wear them all day. The Chelsea boots I had before were described as wide fit, but they were too tight for me, but these Asos design shoes are actually wide fit. Plus, good quality leather too!”

” I am completely satisfied with ASOS’s customer service, as well as with the clothing quality”

Negative Reviews & Complaints

“I like the items from Asos, but I’m not satisfied with their delivery service. It took them over a week to ship my first order with ASOS Premier, which was meant to be delivered the same day. Besides, one item got lost on the way, and it seems there was some misunderstanding between couriers. I’ve had to get in touch with customer support to solve this issue, and within 3 days, they’ve sent me that piece.”

“I’ve never had an issue with Asos before, but this time they had sent me an incorrect item. I sent them that item back, they emailed me that the product was missing off the package. So, I will have to get in touch with them again…”

Does ASOS Have Sales & Coupon Codes?

Up to 55 % OFF


Up to 55 % OFF

Get Fall Ready

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Expires Today

ASOS always provides lucrative proposals and discounts for both new and loyal customers. Thus, at the moment of writing this article, the brand offers 30% off all women’s and men’s clothing and accessories. In addition, many websites provide coupon codes for an extra discount for shopping at ASOS. You can try one of those at the checkout either.

How to Get an ASOS Student Discount?

ASOS has a 10% off for students, as well as the Next-Day Delivery and FREE returns. To get your unique student discount code, you simply need to fill out the relevant form on the website.

ASOS’ Top Picks

ASOS has a fantastic collection of accessories, shoes, and men’s and women’s clothing. Check out the top searches according to the brand’s consumers to get to know all the ins and outs of the offerings represented.

#1 Dresses


ASOS offers an extensive collection of dresses from the most popular brands. Currently, the store’s collection comprises 12,600+ options, from floral summer dresses and occasional curve dresses to more formal models or maternity dresses.

The pros: A huge selection of designs suited for any occasion. Affordable prices.

The cons: Some cheap options may be of poor quality

#2 Wedding & Bridesmaid Dresses

Asos Wedding & Bridesmaid Dresses

Whether you are looking for a wedding dress or bridesmaid and guest dresses, ASOS has a great selection of items of classic and modern designs. The ASOS wedding shop now offers 203 styles for brides, 572 items for bridesmaids, and over 2,700 pieces for guests.

The pros: Good bridal dress collection, which is constantly updated. Trendy designs and cuts for every taste.

#3 Women’s Shoes

Asos shoes

The extensive ASOS shoe collection includes heels, boots, loafers, flats, lace-ups, mules, ankle strap shoes, etc., counting about 5,800 options in total.

The pros: Detailed descriptions of sizing and high-quality pictures of the items. Good quality for a reasonable price.

The cons: Some shoppers who ordered ASOS shoes had issues not with the item itself but rather with their delivery.

#4 Jeans

Asos jeans

The ASOS jeans collection involves 2,804 items of trendy designs and cuts. The store offers popular skinny jeans, mom jeans models, high-waisted and low-waisted options, and much more.

The pros: Good jeans quality, especially considering their low price.

The cons: Sizing issues.

#5 Jewellery

Asos Jewellery

SOS currently sells 1,527 different styles of earrings, necklaces, rings, bracelets, anklets, body chains, chokers, ear cuffs, and more. Most pieces are in the gold plated finish, but there are also many options in silver and rose gold.

The pros: A lot of options for affordable prices.

The cons: Some items differ in relatively poor quality.

#6 Women’s Swimwear & Beachwear

Asos Women's Swimwear

ASOS also has a good array of swimwear, both bikinis, and swimsuits, with 3,400+ styles overall. Each item has its unique design, so you will surely find something to match your style.

The pros: Dozens of styles for any body fit. Plus, the website provides a swimwear sizing chart.

#7 Men’s Bomber & Baseball Jackets

Asos mens

Bombers are quite classic men’s outerwear, and ASOS currently offers 146 different designs of these trendy jackets. You can go for something more exclusive like a leather baseball jacket or stick to good old black or brown bomber.

The pros: High-quality materials and a wide selection of designs.

How Long Does ASOS Take to Ship?

The delivery across the US takes 2 business days. Shipping is available from Monday to Friday. In certain areas, the store also ships items on a Saturday if the order is processed before 3 pm EST on a Thursday.

As for international shipping, its timeframe depends on the delivery method and the client’s location. The overall delivery time may take from 3 business days to European countries to 16 business days to Australia via the Standard delivery service. If you use Express shipping service, this time may shorten to 1 and 5 business days.

How Do ASOS Returns Work?

You can return the items purchased on ASOS within 28 days of their delivery. The company also states to refund the costs within 14 days of having received the returned item.

To return your order, you should get in touch with the ASOS team. But make sure the item is in its original condition, as any refund will be at the store manager’s discretion.

Where Does ASOS Get Their Clothes From?

ASOS products and clothes are made by outsourcing factories, mostly in China. The total number of the ASOS Chinese manufacturing factories is now 231. Then go India and Turkey, which can boast 217 and 130 ASOS manufacturing factories respectively.

What is ASOS Fashion Finder?

ASOS Fashion Finder is a great tool for those scratching their head over what to wear on a specific occasion or as a stylish daily look. It allows website visitors to browse outfits created by members and shop using inspirational community content.

How to Contact ASOS?

If you have any questions about your order, products’ availability, delivery, or more, you can check out the FAQs section or contact the ASOS team directly. To get in touch with the brand’s representative, just click the ‘contact us now’ button and describe your issue.

ASOS doesn’t provide email or phone numbers, as the company ensures their live chat service does excellent customer support itself. Plus, it is available 24/7, 7 days a week.

ASOS Pros & Cons


  • affordable prices for all types of items represented on the website
  • trendy and stylish clothing, bags, and accessories from the most popular brands
  • accessible and user-friendly website so that it will be easy to make a purchase
  • ASOS Fashion Finder tool with an extensive outfits collection from the brand’s community
  • discounts and promotions for holidays and sales with up to 70% off
  • prompt and responsive customer support, which is available 24/7


  • frequent delivery delays even for ASOS Premier customers
  • occasional issues with the ordered items return
  • the email and phone number are absent on the website, so you can reach the customer support only via live chat

Verdict: Is ASOS a Good Store?

Overall, ASOS is a great online store to buy fancy clothing and accessories when looking for trendy and quality yet affordable pieces. The website has an extensive selection of items for any occasion, and its collection has been constantly updated. So, the store is definitely worth shopping at, which is also emphasized by thousands of happy customers.


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